Although the Lord loves everyone, not everyone is ready to receive. I've learned this through the experience of speaking to thousands and thousands of people one on one over the past 9 years. This is why it's important to discern what the Lord is doing. We want to get involved in what the Lord is doing because that is what will be fruitful.
He who corrects a mocker invites insult. He who reproves a wicked man invites abuse. Don’t reprove a scoffer, lest he hate you. Reprove a wise man, and he will love you. - Proverbs 8:7-8